Bohema blog two

Our fashion expresses values and is a reflection of social moods.

Bohema Clothing, polish streetwear brand, known for the first vegan shoes in Poland made of plant materials such as Pinatex, cactus leather Desserto or apple leather, returns today with a new collection. In a new lookbook called “after midnight before morning” he shows embedded designs in the dystopian world of the future.

The Bohema Clothing brand is inextricably linked with values ​​such as tolerance, respect for the environment and animals, and expressing out loud views. From the very beginning, the brand shows us his own definition of streetwear dressed in vegan materials. All the more so in these troubled times, the brand could not simply remain silent. The latest campaign refers to the turbulent situation in the world, to the rebellion that we see so often on the streets in recent times, and at the same time responds to the expectations that are set in today's fashion.

“When creating our collections, we constantly observe what is happening in the world. What inspires us and what takes over or even scares us. In this campaign, we decided to encourage you to oppose the imposed rules, if they are unacceptable, to look for alternatives and to change the world and even to rebel, because we believe that each individual has enormous strength and the full right to express their opinions. And fashion has always reflected social moods.” - says designer Sebastian Szypuła

The new Bohema Clothing collection includes women's and men's shoes made of plant materials - this time also for men, unisex kidneys worn on the chest, wallets and large hooded sweatshirts. The flirting with cyberpunk and the combination of futurism with the rebel style are strongly felt here. In addition to massive boots with military soles, futuristic ankle boots with a silver zipper at the front, the brand also offers white lace-up pointed boots. Next to the shoes, the kidneys are made of a new vegan material - extremely durable ecological silicone, sweatshirts made of organic cotton and wallets made of apple leather. All designs are handmade in Poland.

The brand invited Karol Grygoruk, a respected documentary photographer, to cooperate on the lookbook. All this to maintain authenticity and reflect the dystopian expression of the campaign, so close to today's world, as much as possible.

“We knew that Karol was not only connected with aesthetics, but also with our views, which is why we wanted to create this campaign with him. We wanted authenticity and something more than a regular lookbook session. This collection is somehow groundbreaking for us, so in the campaign we decided to combine our values ​​dressed in products. " - says Wiola Wiertel, the co-creator of the brand.

Part of the session, which was created in the studio, allows you to feel inspired by Avedonian photography - the models in his photos do not resemble statues, they are flesh and blood women with emotions written on their faces. They laughed, danced, and cried. The photos of Karol Grygoruk in Bohema's lookbook also focus mainly on the characters and show their authentic moods, and the brand's collection is to express and emphasize them. The second part of the session, created in a post-industrial space, complemented by strong yellow and red lights evokes associations with the cyberpunk culture. In Grygoruk's photographs, the brand's collection emphasizes people's emotions and allows them to manifest them. This perfectly illustrates Bohema's approach to fashion, which has been expressing social values ​​and moods for years.


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